IN THE MEDIA: Oprah Magazine, The Rachael Ray Show, The View, The Martha Stewart Show, and more...


I am the mom inventor of the patent pending Instant ButtonŽ. Instant ButtonŽ is the original removable and reusable button that allows you to add or reduce your pants size instantly for that tailored fit, without requiring a belt or an alteration.

I designed the Instant ButtonŽ to solve the common problems that impact the waistline and therefore, the fit of the waistband. Whether you lose weight; you gained weight; you have that embarrassing gap in the back, or a missing button, the Instant ButtonŽ is your solution. No sewing needed.

The idea for Instant ButtonŽ started after my third child. I was constantly adjusting the waistband of my favorite jeans' because I was stuck in-between sizes. I tried using belts to secure my jeans, but it was bulky and added another layer of thickness to my waist. Then, I tried using safety pins to shrink the waistband. After months of poking my fingers and body with the pins, I knew that I was on a mission to find a solution.

In the Summer of 2007, I had my "Ah-ha!" moment.

With inspiration from the guests on the Donny Deutsch show, "The Big Idea," I launched the Instant ButtonŽ on October 17, 2008.

No matter the situation, with Instant ButtonŽ is your solution. You will never need to use a safety pin for a perfect fit, again!

With thanks and kind regards,

Dana Hanh Contey
Mom Inventor & Founder

Copyright © 2007-2009 KTR Enterprise, LLC. All Rights Reserved